In the great seafaring Aubrey-Maturin novels by Patrick O’Brian, the bad guys often get their just comeuppance using a ruse de guerre that in hindsight should have been obvious. Admiral Ramage, the protagonist of a somewhat less literary but still entertaining eponymous naval series by Dudley Pope, puts it this way: we expect to see the obvious, therefore the obvious is what we do see, even when there is something else going on.
The photographer’s job is to see beyond the obvious.
At the very least, seeing beyond the obvious means being acutely aware of one’s environment. Visual explorations help, as does looking up, down, and to the sides. The view straight ahead is not the only one! Ignore preconceptions and prior expectations whenever possible.
In this spirit, when I recently visited San Francisco’s Grace Cathedral with my camera, the view that most interested me was straight up, with the exposed structure supporting the ceiling looking for all the world like the skeleton of some large beast.