The other day we changed the tagline on my website. The former tagline was Creative vision, quality, and craft in photography and digital art. I think this describes pretty well my attitude towards using the tools in my “slow” approach to creating and experimenting with photography and digital art.
Our new tagline is “Making the world a more beautiful place one image at a time” [quotes and all!]. You can see this tagline at the top of this blog story or on the website home page. I feel this is more aspirational, what I want to do with my work, rather than about my craft, and how I do it. Also, the new tagline is more playful.
Of course, part of me would like to say that beauty speaks for itself, as does craft. Fair enough! But it is also important to formulate goals and to state what is important to my work as an artist.